Text: Good story; well-developed characters; understandable; direct, straight-forward writing, appropriate for the child; stereotypes avoided; High quality language
Illustrations: Establish the mood, theme, characters, and setting; visual interpretation unique and valid; add and clarify; contribute to understanding; well-crafted; well balanced; artistic style appropriate to the content
Format: Size of book appropriate to content and use; paper, typeface, and other design elements appropriate to content and age group; title page foreshadows the content to come